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The website buckeyeyardcards.com had the following in the web page, "Thanks for your interest in Buckeye Yard Cards! Yard Cards La wn Greetings." I analyzed that the webpage stated " Serving Central Ohio including Columbus." They also stated " Flamingos, Buzzards, Dinosaurs, Cows, Over The Hill, Graduation, Skunks, Bumble Bees, Lady Bugs, Basketballs, Baseballs, Golf, Soccer, Football, Mermaids, Stars, Butterflies, Frogs, Penguins, Donkeys, Flags, New Baby Storks Stork Rental and more! Order Your Yard Card Today! Call Angie at 614-216-1270. Same day service possible! Dont get a card- Decorate." The meta header had Columbus Ohio as the first search term. This keyword was followed by Buckeye Yard Cards, Yard Cards, and Lawn signs which isn't as important as Columbus Ohio. The other words they used was yard greeting. lawn display is also included but could not be understood by search engines.